With just over 1/10 of our entire world population on Facebook, would it be silly not to consider a profession in social media? thousands of people are profiting from social media sites like Facebook, Twitter, and Foursquare, but what are those jobs? And an even better questions is what do they entail? Let's check out what some tips that you need to know to land the social media job of a lifetime!
- Know Everything - I remember an employment counselor telling me early on in my career that I was a “jack of all trades” but a master of none, something that could hinder my career advancement. When it comes to new media, that’s the old model, and couldn’t be further from the truth. In today’s world, anyone working in social media should be able to crop in Photoshop, make simple edits to audio/video and understand what embedding code is all about. Become a multi-media master.
- Consistent Activity - If this was baseball, most managers would be looking for a player who goes 1 for 3 on a regular basis, not a guy who is streaky. Keep your social media activity regular by making posts on a regular basis. Don’t post once a week and then make 20 updates at once (especially if these updates occur the week leading up to the job interview).
- Fast Turnaround - So many blogs do nothing more than monitor other blogs and repurpose content. I’d much rather see original posts. I do, however, acknowledge the fact that reporting something early – even if it’s already been addressed by a competitor – is a way to grow blog traffic. If you can prove that you’ve scooped other sites, or been early on big stories, you will prove your journalistic mettle and potential worth as an employee. Have a few ‘early bird‘ examples ready for your cover letter and/or interview.
- Safe for Work…Always - Everything you post, all of your friends, groups and affiliations should be safe for work – without exception. I realize you might hurt Uncle Pete’s feelings when his friend request is denied, but a guy with a tattoo on his chin and ring through his forehead will not help you land a job – no matter how smart and nice he may be. No one is impressed that you’re part of the Northwest Beer Pong Association. As much as people appreciate transparency, never forget that organizations are always looking for reasons NOT to hire you. Why give them one more?
- Resumes and Cover Letters - You need to prove what you have accomplished and get your message across in under five seconds. That’s right, FIVE seconds. Many human resources professionals say they scan a resume for between 15 and 20 seconds. But this is new media, a world where everyone wears multiple hats – too many hats. The person reviewing your resume has 100 other commitments, and bringing a newbie onboard takes time away from their regular obligations, so you’ve gotta make it quick! If you’re trying to land a social media gig and are still using the standard cover letter/resume format, you already have one strike against you. Aside from owning YOURNAME.com, I also recommend setting up a simple introduction page that offers a snapshot of who you are. Adapt your “normal” resume for a social media gig by making it concise and pithy, while keeping in the core components.