Wednesday, April 27, 2011

Reaching Your Target Market Part 2


Welcome back to the second part of "Reaching Your Target Market". Let's get right into those next five tips and get you making some more money!

Tip #6: Local media works!

Newspapers and local television stations love human relations stories and, with a little PR work, can offer A LOT of exposure for free. The trick is putting an angle on one's business that seems unique or generous. Holding a fundraiser for a local food bank can put food into the mouths of hungry people while getting a little local exposure.

Tip #7: Become an active member of a relevant forum

Forums can bring in a huge number of visits. Becoming an active member of a forum can be very effective because it gives you access to a defined group of people with particular interests, and people can get to know the person behind the business. It's important to become a genuine member and to avoid spamming the forum (many don't allow any links at all, so you need to read the rules), but if done properly this can be a great thing to do.

Tip #8: Almighty Google AdWords

Google adwords is another advertising method that allows you to target users- by location and the words they're using in search. The google keywords tool can help you come up with effective keywords for your ad campaign. If your preferred keywords are too expensive due to lots of competition, you can get creative and think of other terms that your target market might be searching for.

Tip #9: Donate products to a charity or local group

Of course, donating to charity is a good thing to do anyway, but it can also be a good way to get your name out there to an interested audience and generate some good will towards your business. Charities and schools often auction off prizes in order to raise funds, so this can be a great way to contribute. This is rather random, but I still remember the name of the cleaning business that sponsored my little league team!

Tip #10: Advertise on a beneficial blog

Sponsoring a giveaway or paying for an ad on a blog can be a good strategy. It's important to do your research on the blog, including the amount of traffic it receives/number of followers, and to think about whether it is read by your target market. I'd encourage sellers to think about blogs that are not necessarily etsy-related...if you sell wedding jewellery, a wedding blog would be a great idea!

There you have it! 5 more ways for you to keep your business healthy this summer and for many years afterward!

Do you have some tips to share? Feel free to join in on the conversation and let us know what you think!


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