We participated in the Amyotrophic Lateral Sclerosis (ALS) Awareness campaign that is sweeping across the country and social media outlets.
ALS, often referred to as “Lou Gehrig’s Disease,” is a progressive neurodegenerative disease that affects nerve cells in the brain and spinal cord. The progressive degeneration of the motor neurons in ALS eventually leads to death. The ALS Association, which builds hope and enhances quality of life while searching for new treatments and a cure, began the “Ice Bucket Challenge” to bring awareness to ALS and help fight this disease. The idea encourages those organizations or individuals who have been challenged to donate either $100 or give $10 and have ice cold water dumped on them. We were challenged to partake in the “Ice Bucket Challenge.” To view the video, visit http://bit.ly/1sQkx6G.
The Credit Union also made a $500 contribution to the ALS Association. Since the “Ice Bucket Challenge” began on July 29, 2014, the social media phenomenon has garnered millions of viewer’s attention and $41.8 Million in donations, as of August 21, 2014.
The ALS Association, established in 1985, is the only national non-profit organization fighting this disease on every front. The association leads the way in global research, provides assistance for people with ALS through nationwide chapters, coordinates care through certified clinics, and fostering government partnerships. To learn more about the ALS Association, visit http://www.alsa.org.