Friday, April 1, 2016

Diamond Award Winner

We were recently honored with a Diamond Award from the Credit Union National Association (CUNA) Marketing & Business Development Council, which recognizes outstanding marketing and business development achievements in the credit union industry. We are so proud of our hardworking staff!

The Diamond Award that we received was in the category of Community/PR-One-Time Event Award for our Contact with the Car event. In August of 2015, we partnered with Art Moehn Chevrolet, Extreme Dodge, and Seymour Ford for this event. Twelve contestants, who purchased a vehicle at one of the featured dealers, were randomly drawn to participate. The contestants were required to stand, surround, and touch a car. The last standing contestant won up to $20,000.00 to have their auto loan or lease paid off.

"The Diamond Awards competition represents the pinnacle of credit union marketing and business development," said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. "Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

Above (From Left to Right): On behalf of Michigan Community Credit Union, employees’ Jessica Webb and Mackenzie Martin accept the Diamond Award at the CUNA Marketing and Business Development Council Conference in Anaheim, CA.

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